Di@logue - Asia


		Roll Materials ASEAN \| APR 2010

Welcome to the inaugural issue of RM ASEAN Di@logue

For over 75 years, Avery Dennison has been supporting customers worldwide by offering innovative packaging solutions to make brands stand out on store shelves and move shoppers to choose them. We also provide information that makes supply chains more efficient, more accurate and responsive to consumers. Our focus is to make brands more inspiring and the world more intelligent.

Starting with this, our very first electronic issue, we’ll be bringing you information that helps drive your business forward. Each edition will include news of recent industry developments, technological/process/product innovations and market/application solutions, we will also include frequently asked questions from valued customers like yourself from the next issue.

Designed to establish a regular communication platform between us, our new RM ASEAN (Roll Materials ASEAN) Dialogue is a quarterly eNewsletter that enables a two-way interface by welcoming your suggestions. I eagerly anticipate hearing your insights.

TG Yeo
Vice President and General Manager
Materials ASEAN

Avery Dennison’s Online Annual Report for 2009 is Now Available
Entitled "Identify Your World", our 2009 report invites you to experience how we make brands more inspiring and the world more intelligent by interacting with

us in a variety of everyday settings.

Fasson® Air Egress Delivers Bubble-free Solution for a Smooth Finish
Frustrated by wrinkles and bubbles that distort your labels' perfect finish?
The micro-embossed texture creates a complex grid that allows trapped air to escape almost instantly. This solution allows the swift release of air even with bubbles caused by outgassing from heated injection-molded plastics.

Application scrap and wasteful rework are now things of the past!

Avery Dennison Co-Sponsors Pentawards 2010 Worldwide Packaging Design Competition
Avery Dennison’s Roll Materials division is proud to co-sponsor the world’s first-ever competition exclusively devoted to all forms of packaging design – Pentawards 2010. The inaugural awards will be presented at a special

ceremony in Shanghai, China, this October.

Avery Dennison Helps Build Elementary School in Rural China
We recently hosted a signing ceremony to commemorate our donation of US$60,000 to the Chinese Youth Development Foundation's Project Hope

public service project.

Examining the Total Applied Cost of Pressure-sensitive Label Decoration
Consumers spend just seconds making a decision at the store shelf. An eye-catching label is brand owner’s last chance to identify and communicate their brand to target purchasers. Remarkably, labels account for just a fraction of a package’s entire cost.
Read this informative white paper for more details about the total cost of label

decoration.

Clear Labeling Solutions Offer Brand Owners Major Benefits
Avery Dennison continues to drive bold communication programs that stress pressure-sensitive materials' many benefits for brand owners. A new "Think Clear" initiative detailing clear labeling solutions' advantages for brand owners in Asia Pacific's food and beverage markets is the latest way we are

delivering on this commitment.

Clear Pressure-sensitive Film Allows Kraft to Let the Product Do the Talking
Kraft’s use of Fasson® clear-on-clear pressure-sensitive labeling ensures its groceries practically jump off crowded supermarket shelves. Since its recent repackaging and reformulation, Kraft Light salad dressing sales have soared

fully 15.8%!